Rolco and its history with Rolex: a legendary collaboration
The origins of Rolco and Rolex
The story of Rolco is intimately linked to that of Rolex, one of the most prestigious watchmaking brands in the world. Founded at the beginning of the 20th century, Rolco (contraction of "Rolex Company") was a brand under which Rolex produced accessible watches while maintaining exceptional quality. This strategy allowed Rolex to reach a wider audience while retaining its luxury image.
Collaboration with Rolex
Rolco watches were equipped with high precision movements, often made by Rolex. This collaboration made it possible to create reliable and elegant watches at more affordable prices. The name Rolco has become synonymous with quality, while being supported by Rolex's expertise and innovation. The period of the 1930s was particularly flourishing for this association, with the production of many models today highly sought after by collectors.
Vintage Rolco Watches
Vintage Rolco watches, especially those made in collaboration with Rolex, are very popular for their quality and design. These watches, often equipped with robust manual movements, embody the watchmaking know-how of the time. Gold and steel models, with elegant dials and leather bracelets, reflect an era when watchmaking was both an art and a science.
Anecdotes and key figures
An interesting anecdote regarding Rolco is the way these watches have helped Rolex to strengthen themselves on the market. By producing watches under another name, Rolex was able to experiment with designs and technologies without risking its main brand image. This allowed Rolex to continue innovating and establishing new quality standards in the watchmaking industry.
Conclusion
Rolco represents a fascinating facet in the history of Rolex. Vintage Rolco watches, with their close links with Rolex, are precious collectors. They testify to an era when watchmaking innovation and manufacturing quality were at the heart of each creation. For vintage watches enthusiasts, a rolco is not only a beautiful object but also a history piece in its own right.
Victor & Rolco workshop
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